COAP:COAP-2170/week5
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COAP 2170 Week 5 program
Monday
In this lesson we will firstly introduce some of Google's tool a webmaster should know about. There exist many other alternatives, including open source toolkits and expensive commercial ones. However, Google is the easiest route for starters.
Google tools
- Analytics
- Google analytics
- Google Analytics (9 min. video at YouTube). An older version is here
- Analyzing visibility in search engines
- A/B testing and multivariate tests
- Google Website Optimizer (help pages)
- Website Optimize User Guide (14 min. video at Google). Skip introduction, getting starting.
- Case Study: Universal Technical Institute Increases Application Requests Eight-fold With Website Optimizer (example)
- Adwords and AdSense
We will not cover these topics in this class (take a web marketing class).
- Advertise to people searching on Google with google adwords
- Place ads on your own website with Google adSense (and earn some money)
Designing / Analyzing home and landing pages
We shortly will present some simple general user experience design principles and analysis techniques that could apply to home and landing pages. We are interested in several factors, e.g. usability, conversion, effects of visual design...
- Guideline-based reviews and design
- (Some of) Oli Gardner's tips and examples:
- HOW TO: Create a Landing Page Design Concept in 10 Minutes
- Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages
- 22 Creative Landing Page Designs – A Showcase, Critique, and Optimization Discussion
- The 5 Second Rule: Critiquing the Best Websites of 2009 – Part 1 describes a very simple grid you can use to speculate whether users want to stay on the page. It's based on the idea that users create an opinion very quickly.
- Clasroom activity
- Apply Oli Gardners tips to design a landing page of your choice. Pick something that you will want your users to do, e.g. sign up for more information, download a text, register, etc.
- Perception of designs using qualitative methods
- Perception of designs using survey techniques
Wednesday
The term project
Mid-term exam
- Exam preparation: Read Important teaching materials (reading list)
- The exam will be "open documentation". You may consult the Internet. Questions will be based on homework 1-4, the reading list. If you missed classes, then you also might have a look at the videos shown.
- It will include several questions of various types: MCQ, definitions, short design and analysis tasks
- Topics tested:
- Usability guidelines
- Task-based usability testing
- Simple user satisfaction tests
- Personas and scenarios
- Prototyping with wireframes