COAP:COAP-2170/week5
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COAP 2170 Week 5 program
Monday
In this lesson we will firstly introduce some of Google's tool a webmaster should know about. There exist many other alternatives, including open source toolkits and expensive commercial ones. However, Google is the easiest route for starters.
- Analytics
- Analyzing visibility in search engines
- User perceptions of home and landing pages
- Perception of designs
- Landing tests
- Google Website Optimizer
Wednesday
The term project
Mid-term exam
- Exam preparation: Read Important teaching materials (reading list)
- The exam will be "open documentation". You may consult the Internet. Questions will be based on homework 1-4, the reading list. If you missed classes, then you also might have a look at the videos shown.
- It will include several questions of various types: MCQ, definitions, short design and analysis tasks
- Topics tested:
- Usability guidelines
- Task-based usability testing
- Simple user satisfaction tests
- Personas and scenarios
- Prototyping with wireframes