COAP:COAP-2170/week5

COAP 2170

COAP:COAP-2170

COAP:COAP-2170/term project

COAP:COAP-2170/week1

COAP:COAP-2170/week2

COAP:COAP-2170/week3

COAP:COAP-2170/week4

COAP:COAP-2170/week5

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COAP 2170 Week 5 program

Monday

In this lesson we will firstly introduce some of Google's tool a webmaster should know about. There exist many other alternatives, including open source toolkits and expensive commercial ones. However, Google is the easiest route for starters.

Google tools

Analytics

• Google analytics
• Google Analytics (9 min. video at YouTube). An older version is here

Analyzing visibility in search engines

• google webmaster tools

A/B testing and multivariate tests

• Google Website Optimizer (help pages)
• Website Optimize User Guide (14 min. video at Google). Skip introduction, getting starting.
• Case Study: Universal Technical Institute Increases Application Requests Eight-fold With Website Optimizer (example)

Adwords and AdSense

We will not cover these topics in this class (take a web marketing class).

• Advertise to people searching on Google with google adwords
• Place ads on your own website with Google adSense (and earn some money)

Designing / Analyzing home and landing pages

Guideline-based reviews and design

• (Some of) Oli Gardner's tips and examples:
  • HOW TO: Create a Landing Page Design Concept in 10 Minutes
  • Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages
  • 22 Creative Landing Page Designs – A Showcase, Critique, and Optimization Discussion
  • The 5 Second Rule: Critiquing the Best Websites of 2009 – Part 1 describes a very simple grid you can use to speculate whether users want to stay on the page. It's based on the idea that users create an opinion very quickly.

Clasroom activity

• Apply Oli Gardners tips to design a landing page of your choice. Pick something that you will want your users to do, e.g. sign up for more information, download a text, register, etc.

Perception of designs using qualitative methods

Perception of designs using survey techniques

Wednesday

The term project

• See COAP:COAP-2170/term project

Mid-term exam

• Exam preparation: Read Important teaching materials (reading list)
• The exam will be "open documentation". You may consult the Internet. Questions will be based on homework 1-4, the reading list. If you missed classes, then you also might have a look at the videos shown.
• It will include several questions of various types: MCQ, definitions, short design and analysis tasks
• Topics tested:
  • Usability guidelines
  • Task-based usability testing
  • Simple user satisfaction tests
  • Personas and scenarios
  • Prototyping with wireframes