COAP:COAP-2170/week5: Difference between revisions
Jump to navigation
Jump to search
| Line 33: | Line 33: | ||
; Guideline-based reviews | ; Guideline-based reviews | ||
* [http://unbounce.com/landing-page- | |||
* [http://unbounce.com/landing-page-design/designing-for-conversion-8-visual-design-techniques-to-focus-attention-on-your-landing-pages/ Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages] | * (Some of) Oli Gardner's tips and examples: | ||
* [http://unbounce.com/landing-page-examples/built-using-unbounce/landing-page-design-showcase/ 22 Creative Landing Page Designs – A Showcase, Critique, and Optimization Discussion] | ** [http://unbounce.com/landing-page-design/how-to-create-a-landing-page-design-concept-in-10-minutes/ HOW TO: Create a Landing Page Design Concept in 10 Minutes] | ||
** [http://unbounce.com/landing-page-design/designing-for-conversion-8-visual-design-techniques-to-focus-attention-on-your-landing-pages/ Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages] | |||
** [http://unbounce.com/landing-page-examples/built-using-unbounce/landing-page-design-showcase/ 22 Creative Landing Page Designs – A Showcase, Critique, and Optimization Discussion] | |||
** [http://unbounce.com/landing-page-optimization/the-5-second-rule-best-sites-of-2009-part-1/ The 5 Second Rule: Critiquing the Best Websites of 2009 – Part 1] describes a very simple grid you can use to speculate whether users want to stay on the page. It's based on the idea that users create an opinion very quickly. | |||
; Clasroom activity: | |||
* Apply Oli Gardners [http://unbounce.com/landing-page-design/how-to-create-a-landing-page-design-concept-in-10-minutes/ tips] to design a landing page of your choice. Pick something that you will want your users to do, e.g. sign up for more information, download a text, register, etc. | |||
; Perception of designs using qualitative methods | ; Perception of designs using qualitative methods | ||
Revision as of 14:56, 10 April 2011
COAP 2170 Week 5 program
Monday
In this lesson we will firstly introduce some of Google's tool a webmaster should know about. There exist many other alternatives, including open source toolkits and expensive commercial ones. However, Google is the easiest route for starters.
Google tools
- Analytics
- Google analytics
- Google Analytics (9 min. video at YouTube). An older version is here
- Analyzing visibility in search engines
- A/B testing and multivariate tests
- Google Website Optimizer (help pages)
- Website Optimize User Guide (14 min. video at Google). Skip introduction, getting starting.
- Case Study: Universal Technical Institute Increases Application Requests Eight-fold With Website Optimizer (example)
- Adwords and AdSense
We will not cover these topics in this class (take a web marketing class).
- Advertise to people searching on Google with google adwords
- Place ads on your own website with Google adSense (and earn some money)
Analyzing user perception of home and landing pages
- Guideline-based reviews
- (Some of) Oli Gardner's tips and examples:
- HOW TO: Create a Landing Page Design Concept in 10 Minutes
- Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages
- 22 Creative Landing Page Designs – A Showcase, Critique, and Optimization Discussion
- The 5 Second Rule: Critiquing the Best Websites of 2009 – Part 1 describes a very simple grid you can use to speculate whether users want to stay on the page. It's based on the idea that users create an opinion very quickly.
- Clasroom activity
- Apply Oli Gardners tips to design a landing page of your choice. Pick something that you will want your users to do, e.g. sign up for more information, download a text, register, etc.
- Perception of designs using qualitative methods
- Perception of designs using survey techniques
Wednesday
The term project
Mid-term exam
- Exam preparation: Read Important teaching materials (reading list)
- The exam will be "open documentation". You may consult the Internet. Questions will be based on homework 1-4, the reading list. If you missed classes, then you also might have a look at the videos shown.
- It will include several questions of various types: MCQ, definitions, short design and analysis tasks
- Topics tested:
- Usability guidelines
- Task-based usability testing
- Simple user satisfaction tests
- Personas and scenarios
- Prototyping with wireframes