COAP:COAP-2170/week5: Difference between revisions
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In this lesson we will firstly introduce some of Google's tool a webmaster should know about. There exist many other alternatives, including open source toolkits and expensive commercial ones. However, Google is the easiest route for starters. | In this lesson we will firstly introduce some of Google's tool a webmaster should know about. There exist many other alternatives, including open source toolkits and expensive commercial ones. However, Google is the easiest route for starters. | ||
==== Google tools ==== | |||
; Analytics | ; Analytics | ||
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* [[google webmaster tools]] | * [[google webmaster tools]] | ||
; A/B testing and multivariate tests | ; A/B testing and multivariate tests | ||
| Line 32: | Line 29: | ||
* Advertise to people searching on Google with [http://adwords.google.com google adwords] | * Advertise to people searching on Google with [http://adwords.google.com google adwords] | ||
* Place ads on your own website with [http://adsense.google.com Google adSense] (and earn some money) | * Place ads on your own website with [http://adsense.google.com Google adSense] (and earn some money) | ||
==== Analyzing user perception of home and landing pages ==== | |||
; Guideline-based reviews | |||
* [http://unbounce.com/landing-page-optimization/the-5-second-rule-best-sites-of-2009-part-1/ The 5 Second Rule: Critiquing the Best Websites of 2009 – Part 1] describes a very simple grid you can use to speculate whether users want to stay on the page. It's based on the idea that users create an opinion very quickly. | |||
; Perception of designs using qualitative methods | |||
; Perception of designs using survey techniques | |||
=== Wednesday === | === Wednesday === | ||
Revision as of 13:44, 10 April 2011
COAP 2170 Week 5 program
Monday
In this lesson we will firstly introduce some of Google's tool a webmaster should know about. There exist many other alternatives, including open source toolkits and expensive commercial ones. However, Google is the easiest route for starters.
Google tools
- Analytics
- Google analytics
- Google Analytics (9 min. video at YouTube). An older version is here
- Analyzing visibility in search engines
- A/B testing and multivariate tests
- Google Website Optimizer (help pages)
- Website Optimize User Guide (14 min. video at Google). Skip introduction, getting starting.
- Case Study: Universal Technical Institute Increases Application Requests Eight-fold With Website Optimizer (example)
- Adwords and AdSense
We will not cover these topics in this class (take a web marketing class).
- Advertise to people searching on Google with google adwords
- Place ads on your own website with Google adSense (and earn some money)
Analyzing user perception of home and landing pages
- Guideline-based reviews
- The 5 Second Rule: Critiquing the Best Websites of 2009 – Part 1 describes a very simple grid you can use to speculate whether users want to stay on the page. It's based on the idea that users create an opinion very quickly.
- Perception of designs using qualitative methods
- Perception of designs using survey techniques
Wednesday
The term project
Mid-term exam
- Exam preparation: Read Important teaching materials (reading list)
- The exam will be "open documentation". You may consult the Internet. Questions will be based on homework 1-4, the reading list. If you missed classes, then you also might have a look at the videos shown.
- It will include several questions of various types: MCQ, definitions, short design and analysis tasks
- Topics tested:
- Usability guidelines
- Task-based usability testing
- Simple user satisfaction tests
- Personas and scenarios
- Prototyping with wireframes