COAP:COAP-2170/week5

COAP 2170

COAP:COAP-2170

COAP:COAP-2170/term project

COAP:COAP-2170/week1

COAP:COAP-2170/week2

COAP:COAP-2170/week3

COAP:COAP-2170/week4

COAP:COAP-2170/week5

COAP:COAP-2170/week6

COAP:COAP-2170/week7

COAP:COAP-2170/week8

COAP 2170 Week 5 program

Monday

In this lesson we will firstly introduce some of Google's tool a webmaster should know about. There exist many other alternatives, including open source toolkits and expensive commercial ones. However, Google is the easiest route for starters.

Analytics

• Google analytics
• Google Analytics (9 min. video at YouTube). An older version is here

Analyzing visibility in search engines

• google webmaster tools

User perceptions of home and landing pages

• Perception of designs
• Landing tests

A/B testing and multivariate tests

• Google Website Optimizer (help pages)
• Website Optimize User Guide (14 min. video at Google). Skip introduction, getting starting.
• Case Study: Universal Technical Institute Increases Application Requests Eight-fold With Website Optimizer (example)

Adwords and AdSense

We will not cover these topics in this class (take a web marketing class).

• Advertise to people searching on Google with google adwords
• Place ads on your own website with Google adSense (and earn some money)

Wednesday

The term project

• See COAP:COAP-2170/term project

Mid-term exam

• Exam preparation: Read Important teaching materials (reading list)
• The exam will be "open documentation". You may consult the Internet. Questions will be based on homework 1-4, the reading list. If you missed classes, then you also might have a look at the videos shown.
• It will include several questions of various types: MCQ, definitions, short design and analysis tasks
• Topics tested:
  • Usability guidelines
  • Task-based usability testing
  • Simple user satisfaction tests
  • Personas and scenarios
  • Prototyping with wireframes