COAP:COAP-2170/week5: Difference between revisions
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* [http://www.google.com/support/websiteoptimizer/ Google Website Optimizer] (help pages) | * [http://www.google.com/support/websiteoptimizer/ Google Website Optimizer] (help pages) | ||
* [http://services.google.com/training/websiteoptimizeruserguide/ Website Optimize User Guide] (14 min. video at Google). Skip introduction, getting starting. | * [http://services.google.com/training/websiteoptimizeruserguide/ Website Optimize User Guide] (14 min. video at Google). Skip introduction, getting starting. | ||
* [http://websiteoptimizer.blogspot.com/2011/03/case-study-universal-technical.html Case Study: Universal Technical Institute Increases Application Requests Eight-fold With Website Optimizer] (example) | |||
=== Wednesday === | === Wednesday === |
Revision as of 13:28, 10 April 2011
COAP 2170 Week 5 program
Monday
In this lesson we will firstly introduce some of Google's tool a webmaster should know about. There exist many other alternatives, including open source toolkits and expensive commercial ones. However, Google is the easiest route for starters.
- Analytics
- Google analytics
- Google Analytics (9 min. video at YouTube). An older version is here
- Analyzing visibility in search engines
- User perceptions of home and landing pages
- Perception of designs
- Landing tests
- A/B testing and multivariate tests
- Google Website Optimizer (help pages)
- Website Optimize User Guide (14 min. video at Google). Skip introduction, getting starting.
- Case Study: Universal Technical Institute Increases Application Requests Eight-fold With Website Optimizer (example)
Wednesday
The term project
Mid-term exam
- Exam preparation: Read Important teaching materials (reading list)
- The exam will be "open documentation". You may consult the Internet. Questions will be based on homework 1-4, the reading list. If you missed classes, then you also might have a look at the videos shown.
- It will include several questions of various types: MCQ, definitions, short design and analysis tasks
- Topics tested:
- Usability guidelines
- Task-based usability testing
- Simple user satisfaction tests
- Personas and scenarios
- Prototyping with wireframes