Cognitive styles

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Cognitive style or "thinking style" is a term used in cognitive psychology to describe the way individuals think, perceive and remember information. Cognitive style differs from cognitive ability (or level), the latter being measured by aptitude tests or so-called intelligence tests. Controversy exists over the exact meaning of the term cognitive style and also as to whether it is a single or multiple dimension of human personality. However, it remains a key concept in the areas of education and management. If a pupil has a cognitive style that is similar to that of his/her teacher, the chances that the pupil will have a more positive learning experience are improved. Likewise, team members with similar cognitive styles likely feel more positive about their participation with the team. While matching cognitive styles may make participants feel more comfortable when working with one another, this alone cannot guarantee the success of the outcome. Contents

1 Multi-dimensional models and measures

A popular, multi-dimensional instrument for the measure of cognitive style is the Myers-Briggs Type Indicator or MBTI. Riding (1991) developed a two-dimensional cognitive style instrument, his Cognitive Style Analysis (CSA), which is a compiled computer-presented test that measures individuals' position on two orthogonal dimensions – Wholist-Analytic (W-A) and Verbal-Imagery (V-I). The W-A dimension reflects how individuals organise and structure information. Individuals described as Analytics will deconstruct information into its component parts, whereas individuals described as Wholists will retain a global or overall view of information. The V-I dimension describes individuals' mode of information representation in memory during thinking – Verbalisers represent information in words or verbal associations, and Imagers represent information in mental pictures. The CSA test is broken down into three sub-tests, all of which are based on a comparison between response times to different types of stimulus items. Some scholars argue that this instrument, being at least in part reliant on the ability of the respondent to answer at speed, really measures a mix of cognitive style and cognitive ability (Kirton, 2003). This is said to contribute to the unreliability of this instrument.

2 Bipolar, one-dimensional models and measures

The Field dependence-independence model, invented by Witkin, identifies an individual's perceptive behaviour while distinguishing object figures from the content field in which they are set. Two similar instruments to do this were produced, the Embedded Figures Test (EFT) and the Group Embedded Figures Test (GEFT) (1971). In both cases, the content field is a distracting or confusing background. These instruments are designed to distinguish field-independent from field-dependent cognitive types; a rating which is claimed to be value-neutral. Field-independent people tend to be more autonomous when it comes to the development of restructuring skills; that is, those skills required during technical tasks with which the individual is not necessarily familiar. They are, however, less autonomous in the development of interpersonal skills. The EFT and GEFT continue to enjoy support and usage in research and practice. However, they, too, are criticised by scholars as containing an element of ability and so may not measure cognitive style alone.

Hudson (Carey, 1991) identified two cognitive styles: convergent thinkers, good at accumulating material from a variety of sources relevant to a problem's solution, and divergent thinkers who proceed more creatively and subjectively in their approach to problem-solving. Hudson's Converger-diverger construct attempts to measure the processing rather than the acquisition of information by an individual. It aims to differentiate convergent from divergent thinkers; the former being persons who think rationally and logically while the latter tend to be more flexible and to base reasoning more on heuristic evidence.

In contrast, cognitive complexity theories as proposed by Beiri (1961), attempt to identify individuals who are more complex in their approach to problem-solving against those who are simpler. The instruments used to measure this concept of "cognitive style" are either Driver's Decision Style Exercise (DDSE) (Carey, 1991) or the Complexity Self-Test Description Instrument, which are somewhat ad hoc and so are little used at present.

Pask (Carey, 1991) extended these notions in a discussion of strategies and styles of learning. In this, he classifies learning strategies as either holist or serialist. When confronted with an unfamiliar type of problem, holists gather information randomly within a framework, while serialists approach problem-solving step-wise, proceeding from the known to the unknown.

Ornstein's Hemispherical lateralisation concept (Carey, 1991), commonly called left-brain/right-brain theory, posits that the left hemisphere of the brain controls logical and analytical operations while the right hemisphere controls holistic, intuitive and pictorial activities. Cognitive style is thus claimed to be a single dimension on a scale from extreme left-brain to extreme right-brain types, depending on which associated behaviour dominates in the individual, and by how much.

Taggart's (1988) "Whole-brain human information processing theory" classifies the brain as having six divisions, three per hemisphere, which in a sense is a refined model of the hemispherical lateralisation theory discussed above.

The Allinson-Hayes (1996) Cognitive Style Index (CSI) has features of Ornstein's left-brain/right-brain theory. The CSI contains 38 items, each rated using a 3-point scale (true; uncertain; false). Some scholars have questioned the CSI's construct validity on the grounds of theoretical and methodological limitations associated with its development. It is also noteworthy that this measure of cognitive style is both gender-sensitive and culture-sensitive. While it is entirely plausible that cognitive style is related to these social factors, it does complicate some educational and management issues. It suggests, for instance, that a given student is best taught by a person of a certain sex or culture; or that only persons of certain cultures can work harmoniously together in teams. Kirton's model of cognitive style

One of the most popular models of cognitive style was devised by Michael Kirton (1976, 2003). His model, called Adaption-Innovation theory, claims that an individual's preferred approach to problem solving, can be placed on a continuum ranging from high adaptation to high innovation. He suggests that some human beings, called adaptors tend to prefer the adaptive approach to problem-solving, while others (innovators), of course, prefer the reverse. Adaptors use what is given to solve problems by time-honoured techniques. Alternatively, innovators look beyond what is given to solve problems with the aid of innovative technologies. Kirton suggests that while adaptors prefer to do well within a given paradigm, innovators would rather do differently, thereby striving to transcend existing paradigms.

3 References quoted by the original authors of the article

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  • Atherton, J.S. "Learning and Teaching: Pask and Laurillard", 2003. Retrieved 28 June 2003, from
  • Beiri, J. "Complexity-simplicity as a personality variable in cognitive and preferential behaviour" Dorsey Press, Homewood, IL, 1961.
  • Bobic, M., Davis, E., and Cunningham, R. "The Kirton adaptation-innovation inventory", Review of Public Personnel Administration (19:2), Spring 1999, pp 18–31.
  • Carey, J.M. "The issue of cognitive style in MIS/DSS research", 1991.
  • Kirton, M. "Adaptors and innovators: a description and measure", Journal of Applied Psychology (61:5) 1976, pp 622–629.
  • Kirton, M.J. "Field Dependence and Adaptation Innovation Theories", Perceptual and Motor Skills, 1978, 47, pp 1239 1245.
  • Kirton, M.J. Adaptation and innovation in the context of diversity and change Routledge, London, 2003, p. 392
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  • Pask, G. "Styles and Strategies of Learning", British Journal of Educational Psychology (46:II) 1976, pp 128–148.
  • Riding, R.J., and Cheema, I. "Cognitive styles - An overview and integration", Educational Psychology (11:3/4) 1991, pp 193–215.
  • Riding, R.J., and Sadler-Smith, E. "Type of instructional material, cognitive style and learning performance", Educational Studies (18:3) 1992, pp 323–340.
  • Sternberg, R.J., & Zhang, L.F. (2001). "Perspectives on thinking, learning, and cognitive styles" (Edited). Mahwah, NJ: Lawrence Erlbaum.
  • Witkin, H.A., Moore, C.A., Goodenough, D.R., and Cox, P.W. "Field dependent and field independent cognitive styles and their educational implications", Review of Educational Research (47:1), Winter 1977, pp 1–64.
  • Zhang, L.F., & Sternberg, R.J. (2006). "The nature of intellectual styles". Mahwah, NJ: Lawrence Erlbaum.