Google website optimizer: Difference between revisions
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* So-called A/B testing allows to test performance of two or more different pages. | * So-called A/B testing allows to test performance of two or more different pages. | ||
* Multivariate test allow to test various sections of the page. | * Multivariate test allow to test various sections of the page. Read Google's [http://www.google.com/support/websiteoptimizer/bin/topic.py?hl=en&topic=14314 testing strategies] for more information | ||
For simple A/B testing, you will have to insert some JavaScript code into each of the concerned pages, i.e. the testing pages and the "goals" pages (where users should land). | For simple A/B testing, you will have to insert some JavaScript code into each of the concerned pages, i.e. the testing pages and the "goals" pages (where users should land). | ||
Revision as of 13:19, 10 April 2011
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Introduction
See also: Google analytics and google webmaster tools
According to the help pages, Website Optimizer allows to do two types of testing: A/B testing and multivariate testing.
- So-called A/B testing allows to test performance of two or more different pages.
- Multivariate test allow to test various sections of the page. Read Google's testing strategies for more information
For simple A/B testing, you will have to insert some JavaScript code into each of the concerned pages, i.e. the testing pages and the "goals" pages (where users should land).
Links
- At Google
- Google Website Optimizer tools. Help comes a various levels. Here are some entry point of interest to beginners:
- Web Site Optimizer 2:19 min propaganda video.