Google website optimizer

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See also: Google analytics and google webmaster tools

According to the help pages, Website Optimizer allows to do two types of testing: A/B testing and multivariate testing.

  • So-called A/B testing allows to test performance of two or more different pages.
  • Multivariate test allow to test various sections of the page. Read Google's testing strategies for more information

For simple A/B testing, you will have to insert some JavaScript code into each of the concerned pages, i.e. the testing pages and the "goals" pages (where users should land).


At Google