Google analytics

Draft

Google analytics is a a google services that allows insights into website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more.

See also

• Google webmaster tools which gives you very different information, i.e. its data is based on the google search engine.
• Google website optimizer which allows to create so-called A/B or multivariate tests (i.e. some kind of light-weight quasi-experimental playing with variants of landing pages)

To move on further, you also could install Google Website Optimizer tools.

Tool overview

The services includes several groups of tools, e.g.

• Visitors
• Traffic Sources
• Content
• Goals

How to

• Get a Google account and sign up to analytics
• Modify all your web pages to include a javascript fragment

Links

At Google

• Google analytics homepage
• Google Conversion University. A set of lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user.
• The Google Analytics Blog

Videos made by Google

• Google Analytics (9 min. video at YouTube). An older version is here

• Google Analytics in 60 Seconds (You Tube playlist)

There are many videos about Google Analytics. A good short list of videos is [http://www.squidoo.com/ultimate-google-analytics-guide The Ultimate Google Analytics Video Guide

Introductions

• Google Analytics (Wikipedia)