Google analytics: Difference between revisions
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Google analytics is a a google services that allows insights into website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more. | Google analytics is a a google services that allows insights into website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more. | ||
See also [[Google webmaster tools]] which | See also | ||
* [[Google webmaster tools]] which gives you very different information, i.e. its data is based on the google search engine. | |||
* [[Google website optimizer]] which allows to create so-called A/B or multivariate tests (i.e. some kind of light-weight quasi-experimental playing with variants of landing pages) | |||
To move on further, you also could install [http://www.google.com/support/websiteoptimizer/ Google Website Optimizer] tools. | To move on further, you also could install [http://www.google.com/support/websiteoptimizer/ Google Website Optimizer] tools. | ||
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* [http://en.wikipedia.org/wiki/Google_Analytics Google Analytics] (Wikipedia) | * [http://en.wikipedia.org/wiki/Google_Analytics Google Analytics] (Wikipedia) | ||
[[Category:web technologies]] | [[Category:web technologies]] | ||
[[Category:Interaction design, user experience and usability]] | |||
Revision as of 11:26, 10 April 2011
Google analytics is a a google services that allows insights into website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more.
See also
- Google webmaster tools which gives you very different information, i.e. its data is based on the google search engine.
- Google website optimizer which allows to create so-called A/B or multivariate tests (i.e. some kind of light-weight quasi-experimental playing with variants of landing pages)
To move on further, you also could install Google Website Optimizer tools.
Tool overview
The services includes several groups of tools, e.g.
- Visitors
- Traffic Sources
- Content
- Goals
How to
- Get a Google account and sign up to analytics
- Modify all your web pages to include a javascript fragment
Links
- At Google
- Google analytics homepage
- Google Conversion University. A set of lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user.
- The Google Analytics Blog
- Videos made by Google
- Google Analytics (9 min. video at YouTube). An older version is here
- Google Analytics in 60 Seconds (You Tube playlist)
There are many videos about Google Analytics. A good short list of videos is [http://www.squidoo.com/ultimate-google-analytics-guide The Ultimate Google Analytics Video Guide
- Introductions
- Google Analytics (Wikipedia)