Google analytics

Draft

Google analytics is a a google services that allows insights into website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more.

See also Google webmaster tools which is based on a different mechanism, i.e. its is data based on the google search engine.

To move on further, you also could install Google Website Optimizer tools.

Tool overview

The services includes several groups of tools, e.g.

• Visitors
• Traffic Sources
• Content
• Goals

How to

• Get a Google account and sign up to analytics
• Modify all your web pages to include a javascript fragment

Links

At Google

• Google analytics homepage
• Google Conversion University. A set of lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user.
• The Google Analytics Blog

Videos made by Google

• Google Analytics (9 min. video at YouTube). An older version is here

• Google Analytics in 60 Seconds (You Tube playlist)

There are many videos about Google Analytics. A good short list of videos is [http://www.squidoo.com/ultimate-google-analytics-guide The Ultimate Google Analytics Video Guide

Introductions

• Google Analytics (Wikipedia)