CAS Digital Learning in Emergencies (2022-23)/module4-Ombinarichard

Introduction

This 12 week's training course teaches the fundamentals of digital marketing, it covers the basic elements that will equip learners with the skills required to get started on digital marketing ventures. There are quizzes, assignments and practical activities learners will need to complete to successfully graduate from the program.

Training Delivery

1. 10-12 weeks
2. 4 hours daily
3. 5 days a week
4. Delivery method - both online and classroom
5. LMS - Google Classroom/Website

Training requirements

1. Computers
2. Stable internet
3. Projector or big screen (optional)
4. Whiteboard and marker pens (optional)
5. Webcams (optional)
6. Headphones
7. Gmail email addresses (participants)

Course Goals

At the end of this course learners should be able to identify the importance of the digital marketing for marketing success, to manage customer relationships across all digital channels and build better customer relationships, to create a digital marketing plan, and defining a target group, then identifying digital channels, their advantages, and limitations, to perceiving ways of their integration taking into consideration the available budget.

Modules

1. Digital marketing strategy

Day Lesson What they will learn: At the end of this lesson learners should be able to: Duration (hours) 1 What is digital marketing and it’s benefits

Describe what is digital marketing Outline the benefits of digital marketing 2 2 How is digital marketing done Describe a step by step process how digital marketing is done 4 3 Types of digital marketing channels Outline types of digital marketing models 4 4 What skills are required Outline the skills required to do social digital marketing 2 4 What software/tool or applications are required Describe various tools/software that are required 2 5 Dos and Don’ts of digital marketing Explain digital marketing best practices 2 5 Digital marketing best practices Explain digital marketing best practices 2

1. Digital marketing campaigns
2. Digital marketing vs traditional marketing
3. Building an online presence
4. Inbound/outbound marketing
5. Native advertising
6. Content marketing
7. Social Media marketing
8. Email marketing
9. Search Engine Optimization (SEO)
10. PPC marketing
11. Affiliate marketing
12. Digital marketing analytics
13. Project management
14. Getting started with digital marketing jobs