CAS Digital Learning in Emergencies (2022-23)/module4-Ombinarichard

Introduction

This 12 week's training course teaches the fundamentals of digital marketing, it covers the basic elements that will equip learners with the skills required to get started on digital marketing ventures. There are quizzes, assignments and practical activities learners will need to complete to successfully graduate from the program.

Training Delivery

1. 10-12 weeks
2. 4 hours daily
3. 5 days a week
4. Delivery method - both online and classroom
5. LMS - Google Classroom/Website

Training requirements

1. Computers
2. Stable internet
3. Projector or big screen (optional)
4. Whiteboard and marker pens (optional)
5. Webcams (optional)
6. Headphones
7. Gmail email addresses (participants)

Course Goals

At the end of this course learners should be able to identify the importance of the digital marketing for marketing success, to manage customer relationships across all digital channels and build better customer relationships, to create a digital marketing plan, and defining a target group, then identifying digital channels, their advantages, and limitations, to perceiving ways of their integration taking into consideration the available budget.

Modules

1. Digital marketing strategy

Digital marketing strategy

Day	Lesson	At the end of this lesson learners should be able to	Duration (hours)
1	What is digital marketing and it’s benefits	Describe what is digital marketing Outline the benefits of digital marketing	2
2	How is digital marketing done	Describe a step by step process how digital marketing is done	4
3	Types of digital marketing channels	Outline types of digital marketing models	4
4	5 Digital marketing best practices	Explain digital marketing best practices	2

1. Digital marketing campaigns

Traditional marketing

Day	Lesson	At the end of this lesson learners should be able to	Duration (hours)
1	What is traditional marketing What is a digital marketing Advantages and disadvantage of traditional marketing Advantages and disadvantage of digital marketing Types of channels/strategies for digital and traditional marketing	Describe what is traditional marketing Outline the benefits of traditional marketing Describe the difference between traditional marketing and digital marketing Outline the advantages and disadvantage of digital marketing Outline types of channels/strategies for digital and traditional marketing	4