CAS Digital Learning in Emergencies (2022-23)/module4-Ombinarichard: Difference between revisions

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# Digital marketing strategy
# Digital marketing strategy
Day
Lesson
{| class="wikitable"
What they will learn:
|+ Caption text
At the end of this lesson learners should be able to:
|-
Duration (hours)
! Day!! Lesson
1
!! At the end of this lesson learners should be able to !! Duration (hours)
What is digital marketing and it’s benefits  
|-
 
| 1 || What is digital marketing and it’s benefits ||
 
* Describe what is digital marketing
Describe what is digital marketing
* Outline the benefits of digital marketing
Outline the benefits of digital marketing
|| 2
2
|-
2
| Example || Example || Example || Example
How is digital marketing done
|-
Describe a step by step process how digital marketing is done
| Example || Example || Example || Example
4
|-
3
| Example || Example || Example || Example
Types of digital marketing channels
|-
Outline types of digital marketing models
| Example || Example || Example || Example
4
|-
4
| Example || Example || Example || Example
What skills are required
|-
Outline the skills required to do social digital marketing
| Example || Example || Example || Example
2
|}
4
What software/tool or applications are required
Describe various tools/software that are required
2
5
Dos and Don’ts of digital marketing
Explain digital marketing best practices
2
5
Digital marketing best practices
Explain digital marketing best practices
2




Revision as of 12:08, 20 December 2022

Module 4 - Richard's page

Introduction

This 12 week's training course teaches the fundamentals of digital marketing, it covers the basic elements that will equip learners with the skills required to get started on digital marketing ventures. There are quizzes, assignments and practical activities learners will need to complete to successfully graduate from the program.

DLE Ombina.png


Training Delivery

  1. 10-12 weeks
  2. 4 hours daily
  3. 5 days a week
  4. Delivery method - both online and classroom
  5. LMS - Google Classroom/Website

Training requirements

  1. Computers
  2. Stable internet
  3. Projector or big screen (optional)
  4. Whiteboard and marker pens (optional)
  5. Webcams (optional)
  6. Headphones
  7. Gmail email addresses (participants)

Course Goals

At the end of this course learners should be able to identify the importance of the digital marketing for marketing success, to manage customer relationships across all digital channels and build better customer relationships, to create a digital marketing plan, and defining a target group, then identifying digital channels, their advantages, and limitations, to perceiving ways of their integration taking into consideration the available budget.

Modules

  1. Digital marketing strategy
Caption text
Day Lesson ! At the end of this lesson learners should be able to Duration (hours)
1 What is digital marketing and it’s benefits
  • Describe what is digital marketing
  • Outline the benefits of digital marketing
 2
Example Example Example Example
Example Example Example Example
Example Example Example Example
Example Example Example Example
Example Example Example Example
Example Example Example Example


  1. Digital marketing campaigns
  2. Digital marketing vs traditional marketing
  3. Building an online presence
  4. Inbound/outbound marketing
  5. Native advertising
  6. Content marketing
  7. Social Media marketing
  8. Email marketing
  9. Search Engine Optimization (SEO)
  10. PPC marketing
  11. Affiliate marketing
  12. Digital marketing analytics
  13. Project management
  14. Getting started with digital marketing jobs
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