CAS Digital Learning in Emergencies (2022-23)/module4-Ombinarichard

Introduction

INTRODUCTION Introduction to the course This 12 week's training course teaches the fundamentals of digital marketing, it covers the basic elements that will equip learners with the skills required to get started on digital marketing ventures. There are quizzes, assignments and practical activities learners will need to complete to successfully graduate from the program.

Course Goals

At the end of this course learners should be able to identify the importance of the digital marketing for marketing success, to manage customer relationships across all digital channels and build better customer relationships, to create a digital marketing plan, and defining a target group, then identifying digital channels, their advantages, and limitations, to perceiving ways of their integration taking into consideration the available budget.

Modules

1. What is a digital marketing 2. Digital marketing strategy 3. Digital marketing campaigns 4. Digital marketing vs traditional marketing 5. Building an online presence 6. Inbound/outbound marketing 7. Native advertising 8. Content marketing 9. Social Media marketing 10. Email marketing 11. Search Engine Optimization (SEO) 12. PPC marketing 13. Affiliate marketing 14. Digital marketing analytics 15. Project management 16. Getting started with digital marketing jobs