CAS Digital Learning in Emergencies (2022-23)/module4-Ombinarichard
Module 4 - Richard's page
Introduction
This 12 week's training course teaches the fundamentals of digital marketing, it covers the basic elements that will equip learners with the skills required to get started on digital marketing ventures. There are quizzes, assignments and practical activities learners will need to complete to successfully graduate from the program.
Training Delivery
- 10-12 weeks
- 4 hours daily
- 5 days a week
- Delivery method - both online and classroom
- LMS - Google Classroom/Website
Training requirements
- Computers
- Stable internet
- Projector or big screen (optional)
- Whiteboard and marker pens (optional)
- Webcams (optional)
- Headphones
- Gmail email addresses (participants)
Course Goals
At the end of this course learners should be able to identify the importance of the digital marketing for marketing success, to manage customer relationships across all digital channels and build better customer relationships, to create a digital marketing plan, and defining a target group, then identifying digital channels, their advantages, and limitations, to perceiving ways of their integration taking into consideration the available budget.
Modules
Digital marketing strategy
Day | Lesson | At the end of this lesson learners should be able to | Duration (hours) |
---|---|---|---|
1 | What is digital marketing and it’s benefits |
|
2 |
2 | How is digital marketing done | Describe a step by step process how digital marketing is done | 4 |
3 | Types of digital marketing channels | Outline types of digital marketing models | 4 |
4 |
Digital marketing best practices |
Explain digital marketing best practices | 2 |
5 | What is traditional marketing
|
Describe what is traditional marketing
|
4 |
Creating an Online presence
Day | Lesson | At the end of this lesson learners should be able to | Duration (hours) |
---|---|---|---|
6 | What is an online presence
|
Describe what is an online presence
|
4 |
7 | How to improve online presence and online presence ethics |
|
4 |
8 |
|
|
4 |