ARCS

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Definition

ARCS is an instructional design model that focuses on motivation

ARCS = Attention, Relevance, Confidence, Satisfaction

See also: Flow theory

References

• J. Keller and T. Kopp, An Application of the ARCS Model of Motivational Design, in C. Reigeluth (ed.), Instructional Design Theories and Models, Erlbaum, Hillsdale, New Jersey, pp. 289-320, 1987.