Affinity diagram
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Introduction
According to Barbara Glover et al., “Affinity diagrams can be used for almost anything from project definition to analyzing product evaluations and everything in between.” Here we use it as a variant for card sorting
Method for item sorting
Preparation
- Buy post-it notes or figure out a different method for sticking cards to a surface (beware of wind !)
- For each site content (information, services) etc. write down a label (same procedure as in card sorting
Execution
- Tell participants to look for items that seem to be related
- Sort the post-its into groups until all have been used. All cards of the same group should be aligned vertically on a table or a wall
- Ask participants to write out labels for these groups on blank post-its.
- Repeat as many times as needed
You can allow participants to create sub-groups, i.e. a mind map-like structure.
Links
- What is an Affinity Diagram? by Barbara Glover, last edited by Daphne Ogle on May 01, 2009, Fluidproject.org.