CAS Digital Learning in Emergencies (2022-23)/module4-Ombinarichard: Difference between revisions
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== Module 4 - Richard's page == | == Module 4 - Richard's page == | ||
Introduction | == Introduction == | ||
INTRODUCTION | |||
Introduction to the course | |||
This 12 week's training course teaches the fundamentals of digital marketing, it covers the basic elements | |||
that will equip learners with the skills required to get started on digital marketing ventures. There are | |||
quizzes, assignments and practical activities learners will need to complete to successfully graduate from | |||
the program. | |||
== Course Goals == | |||
At the end of this course learners should be able to identify the importance of the digital marketing for | |||
marketing success, to manage customer relationships across all digital channels and build better customer | |||
relationships, to create a digital marketing plan, and defining a target group, then identifying digital | |||
channels, their advantages, and limitations, to perceiving ways of their integration taking into consideration | |||
the available budget. | |||
== Modules == | |||
# 1. What is a digital marketing | |||
# 2. Digital marketing strategy | |||
# 3. Digital marketing campaigns | |||
# 4. Digital marketing vs traditional marketing | |||
# 5. Building an online presence | |||
# 6. Inbound/outbound marketing | |||
# 7. Native advertising | |||
# 8. Content marketing | |||
# 9. Social Media marketing | |||
# 10. Email marketing | |||
# 11. Search Engine Optimization (SEO) | |||
# 12. PPC marketing | |||
# 13. Affiliate marketing | |||
# 14. Digital marketing analytics | |||
# 15. Project management | |||
# 16. Getting started with digital marketing jobs |
Revision as of 11:08, 20 December 2022
Module 4 - Richard's page
Introduction
INTRODUCTION Introduction to the course This 12 week's training course teaches the fundamentals of digital marketing, it covers the basic elements that will equip learners with the skills required to get started on digital marketing ventures. There are quizzes, assignments and practical activities learners will need to complete to successfully graduate from the program.
Course Goals
At the end of this course learners should be able to identify the importance of the digital marketing for marketing success, to manage customer relationships across all digital channels and build better customer relationships, to create a digital marketing plan, and defining a target group, then identifying digital channels, their advantages, and limitations, to perceiving ways of their integration taking into consideration the available budget.
Modules
- 1. What is a digital marketing
- 2. Digital marketing strategy
- 3. Digital marketing campaigns
- 4. Digital marketing vs traditional marketing
- 5. Building an online presence
- 6. Inbound/outbound marketing
- 7. Native advertising
- 8. Content marketing
- 9. Social Media marketing
- 10. Email marketing
- 11. Search Engine Optimization (SEO)
- 12. PPC marketing
- 13. Affiliate marketing
- 14. Digital marketing analytics
- 15. Project management
- 16. Getting started with digital marketing jobs