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1 Definition

SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project.

SWOT involves:

  1. Specifying the objective of the project
  2. Identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

Once an objective has been identified, one can analyze the four SWOT factors:

Internal factors
  • Strengths: attributes of the organization that are helpful to achieving the objective.
  • Weaknesses: attributes of the organization that are harmful to achieving the objective.
External factors
  • Opportunities: external conditions that are helpful to achieving the objective.
  • Threats: external conditions that are harmful to achieving the objective.

Furthermore, a SWOT Matrix (also called TOWS) can then identify strategies:



S-O strategies: pursue opportunities that fit your strenght W-O strategies: overcome weaknesses to pursue opportunities


S-T strategies: use strength to reduce weaknesses W-T strategies: come up with a plan to defend against threats exploiting weaknesses

2 In education

(needs to be written ...)

  • To analyse large projects (e.g. technology or e-learning projects)
  • To (self-) analyse person's potential

3 Links

General Introductions (business oriented)
SWOT for personal concerns
Related to education

4 References

  • Bradford, Robert W., Duncan, Peter J., Tarcy, Brian, Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!