Lego serious play

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1 Introduction

According to SeriousPlay, The Method (retr. 2/2019), “The LEGO® SERIOUS PLAY® Method is a facilitated meeting, communication and problem-solving process in which participants are led through a series of questions, probing deeper and deeper into the subject. Each participant builds his or her own 3D LEGO® model in response to the facilitator´s questions using specially selected LEGO® elements. These 3D models serve as a basis for group discussion, knowledge sharing, problem solving and decision making. The LEGO® SERIOUS PLAY® Method is a technique which improves group problem solving. By utilizing visual, auditory and kinesthetic skills, the Method requires participants to learn and listen, and it provides all participants with a voice. The Method serves as a shared language regardless of culture or position. It is also a method that requires a trained LEGO® SERIOUS PLAY® facilitator.”

According to [ Wikipedia] (retr. 2/2019), “Lego Serious Play is a facilitation methodology created by The Lego Group and since 2010 is available under an open source community-based model. Its goal is fostering creative thinking through team building metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, hence the name "serious play".”

2 Links

Blog posts

3 Bibliography

  • Cantoni, L., Botturi, L., Faré, M., & Bolchini, D. (2009). Playful Holistic Support to HCI Requirements Using LEGO Bricks, in M. Kurosu (ed.), Human Centered Design, HCII 2009, LNCS 5619, Springer-Verlag, Berlin Heidelberg 2009, pp. 844-853.
  • Cantoni, L., Marchiori, E., Faré, M., Botturi, L., & Bolchini, D. (2009). A systematic methodology to use LEGO bricks in web communication design, in Proceedings of the 27th ACM international Conference on Design of Communication (Bloomington, Indiana, USA, October 05-07, 2009), SIGDOC ‘09. ACM, New York, NY, pp. 187-192.
  • Frick, E., Tardini, S., & Cantoni, L. (2014). Lego Serious Play applications to enhance creativity in participatory design. In Fredricka K. Reisman (ed.). Creativity in Business. Research Papers on Knowledge, Innovation and Enterprise. Volume II, pp. 200-210. Riga (Latvia). July 22-24, 2014. ISBN 9781859242964.
  • Tardini, S. & Faré, M. (2013). User Requirements con LEGO Serious Play. In Inversini, A., Cantoni, L., Nuovi media nella comunicazione turistica. Roma: Società Editrice Dante Alighieri.
  • Elisabetta Frick, Stefano Tardini, Lorenzo Cantoni. White Paper on LEGO®SERIOUS PLAY® – A state of the art of its applications in Europe. Ver 2.0.1, August 2013. PDF, ~1.12MB. You can download for free the guide from the following URL: