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* Kannan, P. K., & Li, H. “Alice.” (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2016.11.006 | * Kannan, P. K., & Li, H. “Alice.” (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2016.11.006 | ||
* Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology. https://doi.org/10.1016/j.copsyc.2015.10.016 | * Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology. https://doi.org/10.1016/j.copsyc.2015.10.016 | ||
[[Category:e-commerce]] | |||
Version du 4 janvier 2020 à 09:42
Autres désignations : digital marketing, e-marketing, marketing électronique, marketing numérique, webmarketing, etc.
Bref Historique
Définition
Exemples
Outils : un bref aperçu
Sites Web
SEO : Search Engine Optimization
SEA : Search Engine Advertising
SMO : Social Media Optimization
Display
Visibilité sur les média sociaux
E-mailing
Sources
- Kannan, P. K., & Li, H. “Alice.” (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2016.11.006
- Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology. https://doi.org/10.1016/j.copsyc.2015.10.016