Social presence

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Definition

Presence = being there. In the context of educational technology, we are mostly interested by issues related to virtual presence, however characteristics of physcial presence are also at stake.

• Presence refers to the illusion of "being there", i.e. is based on the idea of co-location
• Presence : feeling on being there in the environment (real or virtual)
• Social Presence : feeling of being together

Social presence as an issue in distance education

Social presence is an important topic to be addressed in distance education. Firstly, we must learn how to remediate the feeling of isolation in distance education. Second, learning in a collectivity where individual learners are aware of others and other's activities may be more productive. The items relating to social presence (taken from Compendium of Presence Measures) in the GlobalEd questionnaire (Gunawerda and Zittle (1997) can give an implicit definition about some issues:

• Messages in GlobalEd were impersonal
• CMC is an excellent medium for social interaction
• I felt comfortable conversing through this text-based medium
• I felt comfortable introducing myself on GlobalEd
• The introduction enabled me to form a sense of online community
• I felt comfortable participating in GlobalEd discussions
• The moderators created a feeling of online community
• The moderators facilitated discussions in the GlobalEd conference
• Discussions using the medium of CMC tend to be more impersonal than face-to-face discussion
• CMC discussions are more impersonal than audio conference discussions
• CMC discussions are more impersonal than video teleconference discussions
• I felt comfortable interacting with other participants in the conference
• I felt that my point of view was acknowledged by other participants in GlobalEd
• I was able to form distinct individual impressions of some GlobalEd participants even though we communicated only via a text-based medium.

A 5-point rating scale was used for each question

Social presence in virtual environments

to do, e.g.

• social awareness tools in portals (e.g. community portals vs. e-learning systems)
• social awareness in non-immersive virtual environments.

The focus of social presence research is not just about improving the feeling of presence. It also addresses issues like

• nature and kinds of presence
• how artifacts influence the feeling of presence (including forms of social presence that go beyound typical "real" presence.

Links

• Presence Research.org Portal with news, on-line papers
• e.g. its Compendium of Presence Measures is very valuable resource for presence researchers.

References

• Gunawerda, C.N., & Zittle, F.J. (1997). Social presence as a predictor of satisfaction within a computermediated conferencing environment. The American journal of distance education, 11(3), 8-26.
• Being There, Concepts, effects and measurements of user presence in synthetic environments. Edited by G. Riva, F. Davide & W.A. IJsselsteijn, Amsterdam: IOS Press (2003). ALL Chapters are downloadable in PDF format

• Tu, C. (2002a). The measurement of social presence in an online learning environment. International Journal on E-Learning 1(2), 34-45.

• Stefan Thie, Jacoliene van Wijk, A General Theory on Presence, Experimental evaluation of social virtual presence in a decision making task, Paper presented at Presence in Shared Virtual Environments Workshop, University College London, 10 - 11 June 1998. html