Social presence
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In principle, someone is working on it and there should be a better version in a not so distant future.
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Definition
Links
Compendium of Presence Measures
References
Gunawerda, C.N., & Zittle, F.J. (1997). Social presence as a predictor of satisfaction within a computermediated conferencing environment. The American journal of distance education, 11(3), 8-26.