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== Sources == | == Sources == | ||
Kannan, P. K., & Li, H. “Alice.” (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2016.11.006 | * Kannan, P. K., & Li, H. “Alice.” (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2016.11.006 | ||
Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology. https://doi.org/10.1016/j.copsyc.2015.10.016 | * Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology. https://doi.org/10.1016/j.copsyc.2015.10.016 | ||
Version du 4 janvier 2020 à 08:32
Autres désignations : digital marketing, e-marketing, marketing électronique, marketing numérique, etc.
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Sources
- Kannan, P. K., & Li, H. “Alice.” (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2016.11.006
- Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology. https://doi.org/10.1016/j.copsyc.2015.10.016