CAS Digital Learning in Emergencies (2022-23)/module4-Ombinarichard

Introduction

This 12 week's training course teaches the fundamentals of digital marketing, it covers the basic elements that will equip learners with the skills required to get started on digital marketing ventures. There are quizzes, assignments and practical activities learners will need to complete to successfully graduate from the program.

Training Delivery

1. 10-12 weeks
2. 4 hours daily
3. 5 days a week
4. Delivery method - both online and classroom
5. LMS - Google Classroom/Website

Training requirements

1. Computers
2. Stable internet
3. Projector or big screen (optional)
4. Whiteboard and marker pens (optional)
5. Webcams (optional)
6. Headphones
7. Gmail email addresses (participants)

Course Goals

At the end of this course learners should be able to identify the importance of the digital marketing for marketing success, to manage customer relationships across all digital channels and build better customer relationships, to create a digital marketing plan, and defining a target group, then identifying digital channels, their advantages, and limitations, to perceiving ways of their integration taking into consideration the available budget.

Modules

Digital marketing strategy

Digital marketing strategy

Day	Lesson	At the end of this lesson learners should be able to	Duration (hours)
1	What is digital marketing and it’s benefits	Describe what is digital marketing Outline the benefits of digital marketing	2
2	How is digital marketing done	Describe a step by step process how digital marketing is done	4
3	Types of digital marketing channels	Outline types of digital marketing models	4
4	Digital marketing best practices	Explain digital marketing best practices	2
5	What is traditional marketing Advantages and disadvantage of traditional marketing Advantages and disadvantage of digital marketing Types of channels/strategies for digital and traditional marketing	Describe what is traditional marketing Outline the benefits of traditional marketing Describe the difference between traditional marketing and digital marketing Outline the advantages and disadvantage of digital marketing Outline types of channels/strategies for digital and traditional marketing	4

Creating an Online presence

Creating online presence

Day	Lesson	At the end of this lesson learners should be able to	Duration (hours)
6	What is an online presence Benefits of online presence Types of digital platforms to establish an online presence How to create your online presence	Describe what is an online presence Explain the benefits of online presence Outline various types of digital platforms to establish an online presence Describe a step by step process on how to create your online presence Outline types of digital marketing analytics metrics Outline how to improve online presence Describe online presence ethics	4
7	How to improve online presence and online presence ethics	Create a website from Wix Create social media accounts and profiles	4
8	What is the meaning of outbound and inbound marketing Benefits of both outbound and inbound marketing	Describe what is outbound marketing and is it distict from inbound marketing Outline the benefits of outbound and inbound marketing	4

Learning Resources and Tests

Caption text

Learning Resource	Link	Test
Digital Marketing	https://docs.google.com/document/d/1EvmDNSAporoVRk-DFBHERQTALhyyzJiF/edit?usp=share_link&ouid=116129924220251300570&rtpof=true&sd=true	https://docs.google.com/forms/d/e/1FAIpQLScxyj3J2JFYPmOZWwpZG0o72DtlZ1jqOS7SvbXnHALcq8nF2A/viewform